New Lottery Game – Baseball Bucks – will allow lottery players to purchase tickets based on live MLB games.   EquiLottery Games®, North America’s live sports lottery game developer, today announced an agreement with Major League Baseball (MLB) that will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks™. Under this multi-year

The Kentucky Lottery has launched a limited pilot program of the game Win Place Show, the first-ever daily lottery game based on the results of live horse racing. Players can purchase the $2 Quick Pick tickets at one of the 45 retailers now offering the game on a limited basis.  Each ticket lists three numbers

Meet Jacob Hein Jacob Hein is the Senior Director of Operations for EquiLottery Games, playing a pivotal role in the successful Win Place Show pilot run through the Kentucky Lottery in 2019. Graduating from the University of Louisville in 2012, he comes from the Church Business Management field where he oversaw finances, human resources, and

Meet Kaitlyn Johnston Kaitlyn Johnston is the Director of Horse Racing  Operations for EquiLottery Games’ flagship game Win Place Show. She is from Dallas, Texas and moved to Louisville to pursue her undergraduate degree at the University of Louisville’s Equine Industry Program. Kaitlyn graduated from Louisville’s full-time MBA program in September of 2019 and is

Speedway Motorsports Inc., a leading auto speedway owner and operator and EquiLottery Games, a live sports lottery provider, have joined forces to bring lottery games based on the results of live auto races across North America to market. This first-of-its-kind venture allows for the growth of a new category of lottery games based on live

In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 31, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate

Writing for NASPL’s bimonthly magazine Insights, Author Dr. Stephen Wade explores the potential market for lottery games of chance based on live sports, ultimately asking “Will sports fans buy random wagers on the outcome of an event?” (For what it’s worth, our research says yes.) And ultimately, he points to our Win Place Show trial

EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now

An Exclusive Look at Our Suite of Live Sports Lottery Games EquiLottery Games is creating a new future for the lottery industry – games of pure chance based on the results of live sports. Attendees at NASPL will get an exclusive look at this next big growth category in Lottery, as illustrated by our suite

Watching races from the convenience of a mobile phone is one of the core appeals of Win Place Show, our lottery game based on the results of live horse racing. While you still can’t buy tickets until March 24, 2019, today we celebrate the release of the demo version of our mobile app. It is

Bandy Carroll Hellige press release: The developers of a new lottery game based on the results of live horse racing have selected Louisville-based advertising and public relations agency Bandy Carroll Hellige as its agency of record. BCH will help EquiLottery LLC introduce its “Win Place Show” game in test markets, then ultimately throughout the U.S.

EquiLottery and Penn National Gaming Inc. have reached an agreement to offer Penn National racetrack content for EquiLottery’s “Win Place Show” pilot program through the Kentucky Lottery, a lottery game based on the results of live horse racing. The pilot begins March 24, 2019 and will span 90 days. This program will be offered through