Writing for NASPL’s bimonthly magazine Insights, Author Dr. Stephen Wade explores the potential market for lottery games of chance based on live sports, ultimately asking “Will sports fans buy random wagers on the outcome of an event?” (For what it’s worth, our research says yes.) And ultimately, he points to our Win Place Show trial

EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now

An Exclusive Look at Our Suite of Live Sports Lottery Games EquiLottery Games is creating a new future for the lottery industry – games of pure chance based on the results of live sports. Attendees at NASPL will get an exclusive look at this next big growth category in Lottery, as illustrated by our suite

Watching races from the convenience of a mobile phone is one of the core appeals of Win Place Show, our lottery game based on the results of live horse racing. While you still can’t buy tickets until March 24, 2019, today we celebrate the release of the demo version of our mobile app. It is

Bandy Carroll Hellige press release: The developers of a new lottery game based on the results of live horse racing have selected Louisville-based advertising and public relations agency Bandy Carroll Hellige as its agency of record. BCH will help EquiLottery LLC introduce its “Win Place Show” game in test markets, then ultimately throughout the U.S.

EquiLottery and Penn National Gaming Inc. have reached an agreement to offer Penn National racetrack content for EquiLottery’s “Win Place Show” pilot program through the Kentucky Lottery, a lottery game based on the results of live horse racing. The pilot begins March 24, 2019 and will span 90 days. This program will be offered through

One lucky racing fan and their guest participating in the NTRA’s #JustifyandI selfie promotion will win a free trip for two to Miami for the January 2019 Eclipse Awards – including airfare, two nights at the luxurious Turnberry Isle Miami, tickets to the Eclipse Awards ceremony, and more – thanks to EquiLottery, the company offering