The Hoosier Lottery today announced it will offer lottery players Team USA-themed games in the run up to the Olympic Games Paris 2024. Teaming with lottery supplier EQL Games, the lottery will provide players the opportunity to purchase Scratch-Off and Fast Play games at official Hoosier Lottery retailers statewide.
These content opportunities are available to lotteries through EQL Games’ collaboration with the U.S. Olympic & Paralympic Properties (USOPP). The Hoosier Lottery tickets will feature the iconic Team USA branding and official Olympic sports symbols, bringing lottery players closer to the action as Team USA athletes go for the gold in Paris in July 2024.
“There is a deep bond between Indiana and Team USA, as we have hosted numerous U.S. Olympic Trials which have sent Team USA athletes to the Olympic Games,” said Sarah M. Taylor, Executive Director of the Hoosier Lottery. “In fact, Indianapolis is hosting a 2024 U.S. Olympic Team Trials in Indianapolis next year. We are excited to work with EQL Games to bring a Team USA experience to lottery players across Indiana through the Team USA lottery products.”
The Hoosier Lottery’s Team USA scratch-off ticket, which goes on sale June 4, 2024, will be available at the two-dollar price point and features a top prize of $5,000. The lottery will also launch a five-dollar Fast Play ticket on May 19, 2024, based on the Olympic sports symbols associated with each competition. This variation on an instant lottery product gives players the instant win experience printed on-demand through lottery retailer terminals.
“As someone who has been a Team USA and Olympic fan my entire life, it is an honor to be able to bring this iconic brand to lotteries across the U.S.,” said EQL Games Founder and CEO Brad Cummings. “We love the Team USA brand because of its unifying nature and the sense of patriotism all Americans feel when our athletes shine on the world’s stage. Being able to offer these tickets with our longtime friends at the Hoosier Lottery makes this launch even more exciting for us. We look forward to seeing how these tickets are embraced by lottery players in Indiana.”
EQL Games is an official licensee of Team USA in the lottery industry and represents the brand across all lottery verticals which include in-store scratch-off tickets, draw terminal games, digital lottery products, and promotions. Multiple state lotteries, in addition to Hoosier, will launch Team USA lottery products in 2024 in the lead up to the Olympic and Paralympic Games in Paris. Lotteries are also planning to launch tickets ahead of the Olympic and Paralympic Winter Games Milan Cortina 2026 and the Olympic and Paralympic Games Los Angeles 2028.
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic & Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC focuses on protecting, supporting and empowering America’s athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S.
For more information about the Team USA brand and state lotteries, contact Jim Acton at firstname.lastname@example.org.