EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries. EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online. This marks the second game studio to be added to the EQL Games lottery content aggregator which is making its debut in 2023 through the Michigan Lottery’s industry-leading iLottery platform.
“As we’ve listened to the challenges facing lotteries, especially in the U.S., one pressing need keeps rising to the top. Lotteries with digital platforms need better content and more of it,” said EQL Games CEO Brad Cummings. “That is why we are looking for the best in iGaming and asking them to make games suitable for the lottery consumer. ReelPlay easily fits this mold with math, art, sound, animation, and bonus rounds that will excite lottery players by giving eInstant games the feeling of iGaming products built to meet lottery regulations.”
Based in Sydney, Australia, ReelPlay distributes its games to platforms throughout regulated North America & Europe. In a short space of time ReelPlay has become an industry leader in the U.S. iGaming market, authoring some of the top revenue-generating games such as Hypernova Megaways, according to data from Eilers & Krejcik. As it looks towards the U.S. iLottery market, ReelPlay plans to introduce some of its proven proprietary brands such as Professor Clank’s COMBINATOR™ and those from the 10K WAYS™ family of games, while developing new titles built for the iLottery player.
“ReelPlay are delighted to agree this new partnership with EQL Games,” said ReelPlay CEO David Johnson. “With players at the forefront of our innovation aims, it’s our ambition that players are able to play ReelPlay games widely and in as many verticals as possible. The partnership with EQL is therefore a natural progression; we look forward to adding to our successes in the regulated iGaming space with some specially created games for EQL’s iLottery partners.”
ReelPlay joins Greentube US (previously Present Creative) on the EQL Games content aggregator, instantly giving lotteries a variety of new content choices to offer their digital lottery players. Coupled with EQL’s proprietary catalog of lottery products, including its trademark live sports draw games, the EQL Games RGS and content aggregator creates more content flexibility for lotteries. Built for rapid deployment, this platform provides lotteries with ultimate flexibility in delivering new content to their players including eInstant, draw, keno, and raffle games.