New partnership brings time-based lottery innovation to the forefront

LOUISVILLE, KY – JULY 8, 2025 – EQL Games announced today that it has signed a new game development partner: Chance Lottery. The collaboration reflects EQL’s commitment to helping innovative developers find a path to the broader lottery industry.

Chance Lottery is the creator of a new digital lottery format featuring always-on, time-based raffle games. These raffles run automatically and continuously, giving players the chance to jump into a drawing whenever they want. The concept is simple and easily accessible, designed for today’s on-demand digital gaming preferences.

“From the moment I was introduced to the Chance Lottery team, I felt a genuine connection to their story and was impressed by the determination and innovation they have shown in bringing their vision to life,” said Brad Cummings, Founder and CEO of EQL Games. “Now with the backing of industry investors and key stakeholders, it was clear this is a partnership aligned with our mission. We look forward to exploring their time-based gaming concept in the lottery space and supporting their progress.”

Founded as a single-product company with its flagship horse racing concept in 2010, EQL Games has grown into a multifaceted industry leader, serving as an original game studio, third-party content aggregator, and boutique licensor. This new partnership underscores EQL’s commitment to fostering emerging lottery innovation and supporting forward-thinking startups similar to its own journey.

“We believe the future of lottery lies in constant, real-time engagement, and EQL has proven they’re on the pulse of where this industry is headed,” said Benjamin Brown, Chairman and Founder at Chance Lottery. “EQL’s ability to spot and support next-generation formats is exactly what drew us to them. This partnership gives us the chance to bring our proprietary time-based games to life in a way that feels truly aligned with how players engage today.”

Chance Lottery is redefining how players connect with lottery games by introducing a system that’s always active and intuitively tied to time. Built for the pace of modern life, their format invites participation at any moment, making lottery play more fluid, flexible, and engaging than ever before.

This partnership is another step in EQL Games’ mission to bring fresh thinking to the lottery space. By elevating original game concepts, collaborating with emerging developers, and helping reimagine how players interact with games in a digital-led world, EQL continues to support the advancement of lottery entertainment in all areas.

For more information about EQL Games and its partnership with The Chance Lottery, contact Taylor Bengtson at taylor@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com

About Chance Lottery: Based in New York, Chance Lottery is pioneering a new era of lottery entertainment with the world’s first mobile-native, time-based lottery format powered by the proprietary “Hex-Perpetual” engine.

Led by Founder and Chairman Benjamin Brown, Principal Consultant Morrie Brown, and seasoned advisor Howard Butterman, Chance Lottery combines bold innovation with deep industry insight. Designed for the pace of modern life, Chance Lottery is redefining the future of the game—one moment at a time.

Inquiries: morriebrown@hex-perpetual.com