Features Innovative iLottery Content in Partnership with Present Creative
Lottery innovator EQL Games has signed an agreement with the Michigan Lottery to provide digital content through its iLottery platform. This agreement will initially feature games developed by third-party game developer Present Creative and opens the door for EQL Games to offer additional future content. It is the first lottery industry agreement for the recently announced partnership between EQL Games and Present Creative.
EQL Games will initially integrate its remote game server technology to the Michigan Lottery, allowing the Lottery to offer Present Creative’s eInstant products to Michigan consumers. Notably, this integration allows EQL Games and its content partners to develop and implement new and innovative game content for the longest running and most fruitful digital lottery in North America.
“We are thrilled to be working with the Michigan Lottery, especially in the digital space where so much is possible,” said EQL Games CEO Brad Cummings. “With this agreement, we look forward to providing exciting new content for the Michigan Lottery for years to come and helping them maintain their market leader status. We are big believers in the Present Creative team and game portfolio, and we are excited to see how these innovative games can increase the Lottery’s returns in a highly competitive gaming marketplace.”
Headquartered in Louisville, Kentucky, EQL Games has become a leader in U.S. lottery innovation as a supplier of next level content and technology. Due to the advantages of a modern technology stack, this universal platform allows operators to rapidly deploy multiple game types through a single integration. These game types include eInstant, traditional draw, instant draw, and raffle games. The system’s overall development and performance speeds give lotteries unprecedented flexibility in delivering new content to their players.