Over the summer of 2021, while much of the business world has been emerging from more than a year of uncertainty, EQL Games has been promoting new technology and content that will move the lottery industry towards a more transparent, integrated and innovative future. This vision was on display at eConferences sponsored by Public Gaming Research Institue and North American Association of State and Provincial Lotteries’ Professional Development Seminar earlier in the summer. As always, EQL Games’ vision begins with cutting edge game content. At PGRI, CEO and Founder Brad Cummings discussed EQL’s vision for a new set of terminal-generated products that take advantage of the excitement of in-game wagering with a lottery twist.
“We often have lotteries asking if we can develop products that deliver more than one or two draws per day,” said Cummings. “This has always been an aim for us since it appeals to the modern player. We think we’ve found that sweet spot with our Next Live! games.” Premiering this concept with Next Pitch Live!, a game based on the results of each pitch within an MLB baseball game, this play on the Double or Nothing concept has much potential player appeal. With only $1 wagered, a player can win up to $25 million in a single sitting. This concept can also be used for football (Next Play Live!), basketball (Next Basket Live!), and hockey (Next Goal Live!) among other sports.
At NASPL’s PDS eConference, Cummings and EQL Games’ CTO Austin Mayberry presented a new way to look at lottery technology. The EQL Secondary Draw System and Integration Hub are designed to provide an easier launch of draw products and third party product. Developed from scratch in 2020, these products are built on the newest code base in the lottery industry and reduce costs and time to days and weeks, not months for development and implementation.
“What I believe lotteries will find most appealing about this technology is how it will move the draw game category towards previously unimaginable game innovation,” said Cummings. “Imagine the flexibility lotteries will have to try new things when a new game takes days, hours, or even minutes to develop. How much freer are you to take chances when a game costs tens of thousands to design and launch and not $500k?”
You can find Cummings and Mayberry presenting at PGRI’s Nashville conference and LaFleur’s Austin Conference this fall as well as attending G2E in Las Vegas.
Seth Young Joins EQL Games Board of Directors Addition of U.S. gaming innovator signals digital focus for EQL Games After a year that has seen the lottery startup significantly expand its content, licensing, and technology offerings, EQL Games announces the addition of Seth Young to its board of directors. Young brings over 15 years of experience […]
Over the summer of 2021, while much of the business world has been emerging from more than a year of uncertainty, EQL Games has been promoting new technology and content that will move the lottery industry towards a more transparent, integrated and innovative future. This vision was on display at eConferences sponsored by Public Gaming […]
If content is king, why are we all but ignoring a large percentage of the lottery’s content catalog by focusing our innovation energies on instant games? Players love instants, so I’m by no means suggesting the ROI is not worth the effort, but when your category with the highest margins is struggling, the answer should […]