LOUISVILLE, KY/ABU DHABI, UAE – June 9, 2025 – EQL Games is proud to announce a multi-year deal with The Game LLC, operators of The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates and the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA). As part of this partnership, EQL Games will provide third-party digital content through its iLottery Marketplace to one of the global lottery industry’s most anticipated iLottery platforms. This collaboration marks the beginning of several new gaming initiatives in the UAE, benefiting from a growing catalog of games provided by the 20+ studios currently under EQL’s management, games developed under the EQL Labs label, and the studios added throughout this contract engagement.

Kicking off this exciting partnership, The UAE Lottery launched two new interactive games, Marble Run and Lucky Lagoon, both developed by Random State, an EQL Games studio partner. These fresh, engaging games are set to bring a new level of excitement to The UAE’s lottery platform, offering players more opportunities to win big.

Marble Run is a fast-paced, interactive game where players select one of five racing balls and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50. As the marbles race down a dynamic track, they encounter obstacles with multipliers, which can increase or decrease the final prize. Players win by finishing in 1st, 2nd, or 3rd place, with rewards up to AED 1,000,000, depending on their final position and multiplier effects.

Lucky Lagoon offers an immersive and rewarding underwater adventure. Players select from six ticket prices (AED 5, 10, 20, 30, 40, or 50) and search for pairs of fish hidden in fish eggs. Players win by uncovering prizes in chests, and the ultimate prize is unlocked by matching all pairs of fish across three areas to reach the sunken pirate ship. With 23 prize tiers, Lucky Lagoon offers prizes up to AED 1,250,000.

Both games introduce engaging experiences with exciting prize opportunities and unique gameplay mechanics. These new additions enhance the overall player experience on The UAE Lottery platform, now available at www.theuaelottery.ae.

“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games Founder & CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”

Under this agreement, EQL Games will deliver products from its existing portfolio of games and will also provide any third-party products requested by The Game LLC. This multi-year deal ensures a consistent partnership as the platform grows. In addition to supplying world-class content, EQL Games will work with The Game LLC to identify the best product fit for The UAE Lottery’s growing base of players.

“When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”

The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. Committed to enhancing the entertainment landscape in the UAE, The UAE Lottery focuses on enriching the player experience, implementing robust responsible gaming measures, and delivering socially responsible initiatives. 

For more information about EQL Games and its partnership with The UAE Lottery, especially game studios wanting to be a part of this exciting lottery launch, contact Brad Cummings at brad@eqlgames.com. 

For more information, please contact: 

TrailRunner International 

Thegame@Trailrunnerint.com

Follow The UAE Lottery:

@theuaelottery

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com 

About The UAE Lottery:

The UAE Lottery is the United Arab Emirates’ first and only federally licensed lottery and the first of its kind in the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA), and operated by The Game LLC (The Game). The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE.

As the operational entity behind The UAE Lottery, The Game adheres to the GCGRA’s directives, regulations, and technical standards. Only residents aged 18 and above are permitted to participate. For more information, please visit: www.theuaelottery.ae.

About The Game L.L.C.:

The Game LLC is an innovative entertainment company, and part of the Momentum Group in Abu Dhabi focused on redefining the UAE’s commercial gaming industry. Appointed in July 2024 as the official licensed operator of The UAE Lottery, The Game specializes in developing and operating lottery games and culturally relevant gaming products, while promoting safe and responsible gaming experiences designed to excite and entertain participants in the UAE. 

For more information, please visit: www.thegamellc.ae.