March 20, 2023 – Louisville-based lottery company EQL Games has been selected by the United States Olympic and Paralympic Properties to represent Team USA in the U.S. lottery industry. This agreement covers all lottery products in the retail, digital and promotional verticals. The two organizations previously collaborated for Olympic and Paralympic Games exclusively in the retail draw game category.
Through the relationship, EQL Games and Team USA will be offering a variety of products that will allow players to be part of the Olympics experience through their local lottery. These products will include retail scratch tickets, traditional draw games, digital draw games and iLottery games. Lotteries will also be able to use Team USA logos and marks, as well as merchandise and trips for promotions.
“As a life-long Olympics fan and proud American, I’m excited to work with Team USA,” said EQL Games CEO Brad Cummings. “We are constantly looking for new ways to serve U.S. lotteries, and to bring them such an iconic brand across all verticals perfectly fits that mission. We look forward to delivering winning products to lotteries and bringing home the gold in the lottery space to Team USA.”
“We are thrilled that EQL Games will be working with Team USA to offer lottery products to the U.S. lottery industry,” said USOPP Senior Vice President Peter Zeytoonjian. “The Olympics and Paralympics are an important part of the country’s culture and provide us with some of the most memorable athletic moments. Now lottery players can be a part of the action.”
Lottery products are available for the following Olympic and Paralympic Games:
– Paris Summer Games in July of 2024
– Milan/Cortina Winter Games in February of 2026
Headquartered in Louisville, Kentucky, EQL Games has become a leader in U.S. lottery innovation as a supplier of next level content and technology. Due to the advantages of a modern technology stack, this universal platform allows operators to rapidly deploy multiple game types through a single integration. These game types include eInstant, traditional draw, instant draw, and raffle games. The system’s overall development and performance speeds give lotteries unprecedented flexibility in delivering new content to their players.