It’s on to LA2028 for EQL Games, Lotteries
LOUISVILLE, KY (February 25, 2026) – With the Milan-Cortina 2026 Winter Olympics coming to a successful conclusion, excitement across the country is already building for the 2028 Olympic Games in Los Angeles. As the lottery representative of the United States Olympic & Paralympic Properties (USOPP), EQL Games is proud to help power the road to LA28 by supporting Team USA through innovative, compliant, and socially responsible lottery collaborations.
The USOPP oversees all commercial aspects of both Team USA and the LA28 Games. Through its unique model, receiving no federal funding for athlete training, Team USA relies heavily on partnerships, sponsorships, and licensed initiatives to ensure athletes have the resources they need to compete and win on the world stage.
Powering Possibility Through Lotteries
Through its relationship with Team USA/LA28, EQL Games is offering lotteries impactful products and second chance prizing that generate critical funding for lotteries’ causes while engaging fans in a meaningful way. By connecting lottery players directly to the mission of supporting America’s athletes, EQL Games helps transform everyday participation into tangible impact.
“Following the incredible performances we witnessed in Milan, there’s a renewed sense of pride and momentum surrounding Team USA,” said Brad Cummings, CEO of EQL Games. “We are now focusing our energies on the LA28 games where lotteries have a unique opportunity to rally communities across the country. Every ticket sold isn’t just a chance to win – it’s a chance to support the athletes who represent the very best of America on the world stage.”
For LA28, EQL Games can offer lotteries:
– Team USA and LA28 marks and logos for use on all lottery products
– Second chance prizes of trips to the LA28 Olympics, including airfare, hotel, meals and tickets to events
– LA28 Summer Olympics and Team USA merchandise for prizing
Building Toward a Home Games Moment
The 2028 Olympic and Paralympic Games in Los Angeles represent a historic homecoming for Team USA. With competition returning to American soil for the first Summer Games since Atlanta in 1996, engagement is expected to reach unprecedented levels. EQL Games is working with lottery partners now to develop programs that will maximize revenue in the lead-up to 2028.
For more information about EQL Games and the opportunities available to lotteries for Team USA and the LA 2028 Games, contact Jim Acton at jim@eqlgames.com.
About EQL Games
Headquartered in Louisville, KY, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL Games is creating next-level solutions that engage, excite and inspire lotteries and players in the U.S. and around the world. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparallelled entertainment while supporting the growth of lottery partners and enhancing player experiences. We also represent Team USA/LA28, U.S. Soccer and the Harlem Globetrotters in the lottery industry.
For more information visit www.eqlgames.com.
