EQL Games Announces Partnership With Lottoplay
LOUISVILLE, KY – December 10, 2025 – EQL Games is proud to announce a new studio partnership with Lottoplay, a premier content provider in the iLottery market. This partnership brings EQL Games decades of online gaming experience from Founder and CEO Hili Shakked, former Managing Director of Neogames Studio, the largest provider of Digital Instant Games in America.
Shakked first made his mark in online gaming by leading 888poker’s strategic transformation, resulting in the company becoming the second-largest online poker operator through major strategic, product and marketing innovations. He later joined Neogames, where he oversaw some of the highest-grossing eInstant titles in U.S. iLottery history, including The Lamp, The Magician and Big Crush.
“The level of iLottery expertise and leadership Lottoplay will bring to our portfolio is unmatched,” said Brad Cummings, Founder and CEO of EQL Games. “The decades of industry-leading innovation provided by Hili and his team and their bold vision for the future of iLottery made this partnership an easy decision. Our iLottery Marketplace is better for counting Lottoplay as one of its premiere studios.”
Shakked is a two-time Gaming Intelligence Hot 50 winner and recipient of the 2023 EGR North America Best New Game award. After leaving Neogames, he founded Lottoplay to build a new generation of top-quality, innovative digital instant games.
“During my sabbatical after leaving Neogames, I spent hundreds of hours exploring games from around the world and across adjacent industries, conducting the kind of deep research that is nearly impossible while running a demanding operation,” said Shakked. “This work produced a substantial pipeline of innovations that Lottoplay will introduce to the iLottery market over time, pushing the boundaries of what digital instant games can offer and advancing the category across every domain. Joining forces with EQL allows us to bring that vision to a broader audience while benefiting from their technical strength, lottery-first philosophy, and unmatched ability to connect premium studios with forward-thinking lottery partners.”
With this partnership, EQL will integrate Lottoplay’s growing catalog of high-performing eInstant titles into its expanding aggregation network, giving lotteries across North America access to a new wave of premium digital content. The collaboration further solidifies EQL’s position as the most diverse and innovative content aggregator in the global lottery market. With the iLottery Marketplace, lotteries can expect new game launches, expanded product variety and increased opportunities to tap into digital-first player segments.
For more information about EQL Games and its partnership with Lottoplay, contact Jim Acton at jim@eqlgames.com.
About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA/LA28, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com
