EQL Games represents brands across all lottery verticals, from instant scratch games to eInstant games and everything in between. Lotteries have a diverse selection of recognizable and engaging brands to enhance their portfolios and attract all levels of players.
We ensure there’s a brand for every audience, helping lotteries boost player engagement and drive sales. Currently representing Team USA/LA28, U.S. Soccer, and the Harlem Globetrotters, we bring the excitement and appeal of these iconic institutions to lottery games.
Going for Gold! Lotteries can bring the excitement of the Olympics to their player players with Team USA-branded products across various game categories.
We’ve teamed up with the U.S. Olympic and Paralympic Committee to allow lotteries to get involved with the 2026 Milan Winter Olympics and the 2028 Los Angeles Summer Olympics.
For the first-time ever, the U.S. Soccer Federation is providing lotteries with unparalleled access to its men’s and women’s national teams, allowing lotteries to brand products across any game category for soccer fans!
And the timing can’t be better – the women’s team just won Gold at the 2028 Paris Olympics and the men’s team will represent the U.S. in the 2026 World Cup to be held throughout the country.
The iconic Harlem Globetrotters brand, known for its high-energy and family-friendly entertainment, is now available for U.S. lotteries, offering a fresh way to engage players with exciting new games and product opportunities.
And in 2026, the Globetrotters will celebrate their 100th anniversary, adding another layer of excitement to this beloved brand.
