After a year that has seen the lottery startup significantly expand its content, licensing, and technology offerings, EQL Games announces the addition of Seth Young to its board of directors. Young brings over 15 years of experience in interactive gaming and technology to the pioneering lottery company that has created a new lottery-style live sports category in the U.S. In 2020, EQL Games launched live horse racing draw game Win Place Show, the first ever such draw game, through all 3,000+ Kentucky Lottery retail terminals.

“It’s rare when you see something truly unique and category-defining in the gaming industry,” said Young. “Under the leadership of (Founder & CEO) Brad Cummings, the vision EQL Games has crafted through its development of proprietary lottery and gambling entertainment content represents one of those rare occasions. At a time when lotteries, casino operators, and online operators are starving for new, unique content, EQL Games is in a perfect position to prosper with an exciting new portfolio of games and modern technology stack. I believe strongly in the upside for EQL Games.”

Young currently serves as the Chief Strategy Officer at Fifth Street Gaming Digital, joining from PointsBet, where he most recently served as the company’s Chief Innovation Officer. Young also serves as Managing Partner at The Strategy Organization. Prior to PointsBet, Young served as Executive Director of Online Gaming at Foxwoods Resort Casino, where he was responsible for the strategic development and oversight of Foxwoods’ existing and emerging interactive gaming efforts. Prior to Foxwoods, Young served as Chief Operating Officer and Board Member of Flower City Gaming, President at SY Ventures, and Director of Strategy at TexasHoldem.com.

Young has a proven track record of continuously being at the forefront of new and relevant online gaming technologies and trends and was recognized for both the Innovation Group’s Emerging Leaders of Gaming Award and Global Gaming Magazine’s 40 under 40 in 2018.

“Adding someone of Seth’s impact in the larger gaming industry allows us to immediately expand our vision and reach,” said Cummings. “His influence on EQL could not come at a better time as we work to transition from a retail-only focus to an omni-channel approach to lottery and gaming. We know how fortunate we are to have Seth on our team and look forward to creating significant growth for EQL Games, our league partners, and our lottery-style live sports content in the lottery and gaming industries.”

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Previously known exclusively as a provider of live sports lottery games, EquiLottery Games has changed its name to EQL Games to better reflect an expanded vision to grow the draw game category through game innovation and technology. First introduced in 2014 with a sole mission to build the first live horse racing lottery game, the company’s vision has expanded to include connecting lotteries with other major sports and a fully modernized tech stack that promises to make draw games faster and less expensive to build and implement. This new focus includes a fully customizable GLI-certified draw game system and an integration product designed to simplify the third-party integration process.

“Earning a fuller understanding of the lottery industry over the past seven years, our vision has evolved significantly,” said EQL Games Founder and CEO Brad Cummings. “We are passionate about this new direction for EQL Games which combines the excitement of our live sports draw game studio and the ingenuity of our new technology offerings. This two-pronged approach allows us to bring practical innovation to lotteries that help with everyday issues and also deliver products to lotteries that expand what the lottery is and can be.”

EQL Games is best known for its suite of live sports lottery games, launching the first-ever such game through the Kentucky Lottery in August of last year with its three-number live horse racing lottery game Win Place Show. EQL has partnered with many major sports leagues in development of this category including Major League Baseball, National Basketball Association, NASCAR®, and Team USA. 

Powering these live sports games and giving EQL the opportunity to offer more traditional draw games as well is the new GLI-Certified Secondary Draw System (SDS). A third generation product, the SDS allows for rapid development and deployment of all draw games including keno, raffle, and bingo style games. A fully scalable solution that can process millions of tickets per minute, new draw games can now be developed in a matter of days. 

Additionally, EQL Games has developed the EQL Integration Hub, a middleware solution that makes the integration process much simpler for everyone involved. As a third-party vendor that has seen the integration process firsthand, EQL has built this product to assist lotteries, systems vendors, and third-party developers by offering a faster and less expensive alternative to the way integrations are currently handled. This solution supports all standard API structures and can be used for all data needs including ticket sales transactions, reporting, validations, and communications with the Internal Control System. A fully customizable dashboard allows for complete transparency for state lotteries in the integration process.

Lotteries interested in learning more can contact Brad Cummings at brad@eqlgames.com or visit www.EQLGames.com.

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Kentucky Lottery players can be part of the action at this week’s Breeders’ Cup World Championships as two races will be featured in Kentucky’s Win Place Show game. In its first year of operation, the live horse racing lottery game is available at thousands of lottery terminals across the state.

Kentucky Lottery players will be able to buy a quick pick lottery ticket which includes three horses featured in the TVG Breeders’ Cup Juvenile presented by Thoroughbred Aftercare Alliance on Friday, November 6 and the Longines Breeders’ Cup Classic on Saturday, November 7. This year’s edition of the Breeders’ Cup is being held at the historic Keeneland Race Course in Lexington, Kentucky.

“It was my first trip to the Breeders’ Cup in 2009 that gave me the idea for what it is now Win Place Show,” said EquiLottery Games Founder and CEO Brad Cummings. “I was so captured by the excitement of this two-day event and out of that experience, I was inspired to develop a way to bring new people to a sport that had eluded me until my 30s. Having the Breeders’ Cup join our iconic catalog of sports brands is literally a dream come true. We look forward to bringing these exceptional races to players all across the Commonwealth.”

Players will be able to purchase Win Place Show tickets based on the two Breeders’ Cup races on November 6 and 7 at any Kentucky Lottery retailer. All tickets are two dollars and quick pick-only which means players do not have to be an expert in horse racing to win money at the races through Win Place Show. Each ticket has a QR code that allows players to download the Win Place Show mobile app. Players will be directed to the NBC telecast for the live stream and back to the mobile app for race replays. As part of this collaboration, the Kentucky Lottery and Win Place Show will be holding social media contests and placing in-store signage in nearly all locations to build excitement and awareness around the game.

“We are excited to be running the upcoming Breeders’ Cup World Championships in Kentucky and to be able to bring the races to all Kentucky Lottery players through the Win Place Show game,” said Breeders’ Cup Senior Vice President, Marketing Justin McDonald. “As always, the event will showcase the top Thoroughbred talent in the world, and this year fans in Kentucky will have even more reason to cheer and tune-in to NBC Sports thanks to Win Place Show.”

The Breeders’ Cup joins a growing list of iconic sports brands that have teamed up with EquiLottery Games to grow this live sports lottery game category. Over the past year, EquiLottery Games has announced licensing agreements with iconic sports brands including Major League Baseball, NASCAR, the National Basketball Association, and the Preakness Stakes. Win Place Show has been developed in partnership with AmTote International and 1 S/T Technologies, the leader in horse racing technology.

About EquiLottery Games
EquiLottery Games is the leader of a new live sports category for jurisdictional lotteries. Developing these games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include central gaming systems, data licensing, horsemen negotiations, intellectual property licensing, multi-platform mobile apps, multi-channel marketing support, operational support, player endorsements, second chance raffle prizes, sports calendar development, sports league licensing, systems integrations, and video streaming.

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EquiLottery Games, the leader in live sports lottery games, is readying its newest game system for launch in time for Major League Baseball’s regular season starting March 26, 2020. Through this system of record, state lotteries will be able to offer Baseball Bucks at any point during the 2020 baseball season. This innovative new draw game has been developed as part of a licensing deal with Major League Baseball, one of the most iconic sports brands in the world, marking the first time a U.S. professional sports league has entered the lottery draw game industry.

“We are excited to be able to sell this system to state lotteries across the country and engage players in the excitement of live baseball games throughout the 2020 season and beyond,” said EquiLottery Games Founder and CEO Brad Cummings. “With this new gaming system, we’re able to offer this exciting new parlay style game play without asking lotteries to become experts in the sports we offer. While we’re currently publicly offering this for MLB games only, this system is designed to offer games based on all major team sports in the U.S. in multiple game formats. We look forward to announcing these new sports and game formats soon.”

The Baseball Bucks system is designed to integrate with lottery systems and vendors as the system of record, much like EquiLottery Games’ first lottery offering Win Place Show which delivered a financially successful pilot run through the Kentucky Lottery in 2019. This gaming system has been built in partnership with Tournament One, a Stamford, CT based technology firm with a 15 year track record in the lottery industry, integrating with lottery vendors such as IGT, Scientific Games, and Intralot. EquiLottery Games offers its games through a system of record so that lotteries and vendors do not have to become experts in brand new game concepts and each system supplies the game logic, state-of-the-art Random Number Generator (Szrek2Solutions), and sports data (Sportradar) necessary to power these games.

For more information on how EquiLottery Games integrates with lotteries for Baseball Bucks, or any of their other games, please contact Brad Cummings at (502)644-1454 or brad@equilottery.com.

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Lottery game developer EquiLottery Games and Sportradar, the world’s leading global provider of sports data and content, are announcing a first-of-its-kind data partnership to power lottery games based on the results of live sporting events. This agreement initially covers the data necessary to offer Baseball Bucks, the first daily lottery draw game based on the results of a professional sports league. EquiLottery Games recently announced a partnership with Major League Baseball to develop Baseball Bucks.

“We are thrilled to add another industry leader to our growing list of partners in the gaming space,” said EquiLottery Games Founder and CEO Brad Cummings. “Through this deal, our lottery partners can be confident the data we use to power our games will be of the utmost integrity.

“This is the next step in our development of this new lottery category – games of pure chance based on the results of live sporting events. We hope this partnership goes beyond Baseball Bucks as we continue to expand our vision to develop what is essentially the world’s first game of chance sportsbook.”

Earlier this year, Sportradar became the first provider of official Major League Baseball league data. While the data needed to power games such as Baseball Bucks is limited, the accuracy of such data is paramount to the success of the game. Sportradar also provides data for other major sports leagues, so this agreement lays the foundation for an ongoing relationship between the two companies.

“Development in the sports gaming space has been understandably dominated by sportsbook providers,” said Sportradar’s Corporate Sales Manager, US Betting, Joe Solosky. “As such, we are excited to join a true innovator that’s putting a new spin on engaging players with games based on live sporting events. We look forward to being a part of the success for Baseball Bucks and other future games that EquiLottery Games develops.”

EquiLottery Games is the leader of a new live sports category for state and provincial lotteries and recently completed a financially successful pilot of its live horse racing product Win Place Show in partnership with the Kentucky Lottery. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include central gaming systems, data licensing, horsemen negotiations, intellectual property licensing, mobile apps, multi-channel marketing support, second chance raffle prizes, sports calendar development, sports league licensing, systems integrations, and video streaming.

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EquiLottery Games®, North America’s live sports lottery game developer, today announced an agreement with Major League Baseball (MLB) that will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks. Under this multi-year agreement, Baseball Bucks will feature the official brand marks of MLB and the 30 MLB Clubs. Financial terms were not disclosed.

“We are pleased to be working with one of the most iconic leagues in professional sports worldwide,” said EquiLottery Games CEO Brad Cummings. “We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive. I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”

“We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with Brad and EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”

Based on the patented game platform developed by EquiLottery Games, Baseball Bucks marks the first time a U.S. professional sports league has entered the lottery draw game category. Lottery players will purchase a quick pick ticket that features 10 games from that day’s MLB regular season schedule. Winning tickets will match anywhere from 7 out of 10 winning teams to 10 out of 10 winners, with four prize tiers and overall odds of just 6 to 1.

Joining other live sports lottery games offered by EquiLottery Games such as Win Place Show® and Race Car Cash, Baseball Bucks will utilize a quick pick gameplay style that makes it a pure game of chance. This appeals to a different kind of lottery player than traditional sports gaming and expands engagement with baseball fans.

This partnership also will see the parties potentially collaborate on other lottery games based on live baseball, including designs that offer life-changing jackpots similar to popular mainstays such as Powerball® and Mega Millions®. EquiLottery Games, the pioneer of live sports lottery games in North America, has already announced a partnership with Speedway Motorsports to develop a game based on live auto racing tentatively called Race Car Cash and has several other league deals in the works. EquiLottery Games recently launched Win Place Show, a lottery game based on live horse racing, through the Kentucky Lottery on a pilot basis.

About EquiLottery Games

As the developer of the first daily lottery game based on a live sporting event to be offered through a U.S. lottery, EquiLottery Games is the pioneer of this exciting new game of chance sports category in lottery and gaming. This first-of-its-kind company offers a series of games based on popular sports such as auto racing, baseball, basketball, football, golf, hockey, and horse racing and partner with leagues and racetracks to integrate their iconic branding and valuable IP with the convenience of government lottery systems. Protected by US and Canadian patents, EquiLottery Games supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include central gaming systems, data licensing, horsemen negotiations, intellectual property licensing, mobile apps,  multi-channel marketing support, second chance raffle prizes, sports calendar development, sports league licensing, systems integrations, and video streaming.

About Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

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Players can purchase the $2 Quick Pick tickets at one of the 45 retailers now offering the game on a limited basis.  Each ticket lists three numbers with corresponding horse names, along with the designated race time and other key racetrack information. Prizes are paid based on the outcome of the race. Since the tickets are Quick Picks and players can’t select their own numbers, there is no handicapping skill involved. Final prizes are determined after race results are official, and are estimated to range from $10 to $1800 (depending on field size, amount wagered and other factors).

The game will feature a daily race from one of 21 tracks in 14 states. These tracks stretch from California to Florida, with the first week of the pilot featuring Lexington’s Keeneland Race Course.

“Given Kentucky’s connection to the horse industry, we felt we needed to test this game as to see how players responded,” said Tom Delacenserie, president and CEO of the Kentucky Lottery. “Today we’ve launched limited sales of the game in 45 stores across Louisville, Lexington and Northern Kentucky. At the end of the 90 day trial period, we’ll assess the game’s results to see if it would be viable for a state-wide rollout.”

The Win Place Show game was developed and implemented by Kentucky-based EquiLottery Games. “We’re thrilled to be working with the Kentucky Lottery on this limited trial of Kentucky’s Win Place Show,” said EquiLottery Games CEO Brad Cummings. “We look forward to seeing how this game performs for our partners at the Kentucky Lottery as we aim to increase education funding in the state and share the excitement of live horse racing with people all year round.”

The Win Place Show mobile app is now available in the App Store and Google Play and allows players to watch races live or via replay through their phones. They can also watch races through any device by visiting WinPlaceShowLotto.com. The website and mobile app also have a searchable list of the 45 retailers selling the game during this trial period.

ABOUT EQUILOTTERY GAMES:

EquiLottery Games is developing a series of live sports games of pure chance protected by US and Canadian patents. The company supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.

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These games are built on the same patented platform as Win Place Show, EquiLottery Games’ flagship product based on the results of live horse racing. Win Place Show will be launched on a trial basis by the Kentucky Lottery in March of 2019.

“We have always been a future-focused company, leading the way on products that combine the excitement of live sports with the lottery draw experience,” said EquiLottery Games CEO Brad Cummings. “Our original vision was to introduce live horse racing to new fans through government lotteries. We have now expanded our offerings to include lottery games based on all live sports. This solves a pain point for lotteries by allowing them to offer a form of sports wagering through their existing statutes and retail channels with low-risk games designed to appeal to their player base.”

EquiLottery Games will now introduce six new games for lotteries to offer their players in addition to Win Place Show. The team sport parlay game allows players to buy lottery tickets based on a slate of ten games from the big five professional sports in the U.S. — baseball, basketball, football, hockey and soccer. Matching the winner of all ten games returns an estimated top prize of $1,000. Car Cash features tickets listing three drivers in a 40-car race and pays out an estimated $50,000 top prize. Golfing for Gold is based on a ticket featuring three golfer and pays an estimated top prize of $2,000,000. All games are quick pick only, meaning the randomization happens at the pick while the draw is a live, authentic sporting event.

All EquiLottery duties will be assumed by EquiLottery Games, including the preparation for and launch of Win Place Show by the Kentucky Lottery beginning March 24, 2019. For more information on these new live sports lottery games, including specifics on how they work, as well as the vision for EquiLottery Games, visit www.EquiLotteryGames.com.

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