The Hoosier Lottery today announced it will offer lottery players Team USA-themed games in the run up to the Olympic Games Paris 2024. Teaming with lottery supplier EQL Games, the lottery will provide players the opportunity to purchase Scratch-Off and Fast Play games at official Hoosier Lottery retailers statewide.

These content opportunities are available to lotteries through EQL Games’ collaboration with the U.S. Olympic & Paralympic Properties (USOPP). The Hoosier Lottery tickets will feature the iconic Team USA branding and official Olympic sports symbols, bringing lottery players closer to the action as Team USA athletes go for the gold in Paris in July 2024.

“There is a deep bond between Indiana and Team USA, as we have hosted numerous U.S. Olympic Trials which have sent Team USA athletes to the Olympic Games,” said Sarah M. Taylor, Executive Director of the Hoosier Lottery. “In fact, Indianapolis is hosting a 2024 U.S. Olympic Team Trials in Indianapolis next year. We are excited to work with EQL Games to bring a Team USA experience to lottery players across Indiana through the Team USA lottery products.”

The Hoosier Lottery’s Team USA scratch-off ticket, which goes on sale June 4, 2024, will be available at the two-dollar price point and features a top prize of $5,000. The lottery will also launch a five-dollar Fast Play ticket on May 19, 2024, based on the Olympic sports symbols associated with each competition. This variation on an instant lottery product gives players the instant win experience printed on-demand through lottery retailer terminals.

“As someone who has been a Team USA and Olympic fan my entire life, it is an honor to be able to bring this iconic brand to lotteries across the U.S.,” said EQL Games Founder and CEO Brad Cummings. “We love the Team USA brand because of its unifying nature and the sense of patriotism all Americans feel when our athletes shine on the world’s stage. Being able to offer these tickets with our longtime friends at the Hoosier Lottery makes this launch even more exciting for us. We look forward to seeing how these tickets are embraced by lottery players in Indiana.”

EQL Games is an official licensee of Team USA in the lottery industry and represents the brand across all lottery verticals which include in-store scratch-off tickets, draw terminal games, digital lottery products, and promotions. Multiple state lotteries, in addition to Hoosier, will launch Team USA lottery products in 2024 in the lead up to the Olympic and Paralympic Games in Paris. Lotteries are also planning to launch tickets ahead of the Olympic and Paralympic Winter Games Milan Cortina 2026 and the Olympic and Paralympic Games Los Angeles 2028.

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic & Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC focuses on protecting, supporting and empowering America’s athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S.

For more information about the Team USA brand and state lotteries, contact Jim Acton at jim@eqlgames.com.

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NASPL Professional Development Seminar 2023 in Denver, CO – Our CEO Brad Cummings presented Next Level Research with our long time research partner Jason Allsopp, now a partner with Angus Reid. Watch this video to learn more about the reason players would love to play a Team USA/Olympics lottery game. Spoiler alert: it’s all about Team USA and Patriotism.

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Previously known exclusively as a provider of live sports lottery games, EquiLottery Games has changed its name to EQL Games to better reflect an expanded vision to grow the draw game category through game innovation and technology. First introduced in 2014 with a sole mission to build the first live horse racing lottery game, the company’s vision has expanded to include connecting lotteries with other major sports and a fully modernized tech stack that promises to make draw games faster and less expensive to build and implement. This new focus includes a fully customizable GLI-certified draw game system and an integration product designed to simplify the third-party integration process.

“Earning a fuller understanding of the lottery industry over the past seven years, our vision has evolved significantly,” said EQL Games Founder and CEO Brad Cummings. “We are passionate about this new direction for EQL Games which combines the excitement of our live sports draw game studio and the ingenuity of our new technology offerings. This two-pronged approach allows us to bring practical innovation to lotteries that help with everyday issues and also deliver products to lotteries that expand what the lottery is and can be.”

EQL Games is best known for its suite of live sports lottery games, launching the first-ever such game through the Kentucky Lottery in August of last year with its three-number live horse racing lottery game Win Place Show. EQL has partnered with many major sports leagues in development of this category including Major League Baseball, National Basketball Association, NASCAR®, and Team USA. 

Powering these live sports games and giving EQL the opportunity to offer more traditional draw games as well is the new GLI-Certified Secondary Draw System (SDS). A third generation product, the SDS allows for rapid development and deployment of all draw games including keno, raffle, and bingo style games. A fully scalable solution that can process millions of tickets per minute, new draw games can now be developed in a matter of days. 

Additionally, EQL Games has developed the EQL Integration Hub, a middleware solution that makes the integration process much simpler for everyone involved. As a third-party vendor that has seen the integration process firsthand, EQL has built this product to assist lotteries, systems vendors, and third-party developers by offering a faster and less expensive alternative to the way integrations are currently handled. This solution supports all standard API structures and can be used for all data needs including ticket sales transactions, reporting, validations, and communications with the Internal Control System. A fully customizable dashboard allows for complete transparency for state lotteries in the integration process.

Lotteries interested in learning more can contact Brad Cummings at brad@eqlgames.com or visit www.EQLGames.com.

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