LOUISVILLE, KY (February 25, 2026) – With the Milan-Cortina 2026 Winter Olympics coming to a successful conclusion, excitement across the country is already building for the 2028 Olympic Games in Los Angeles. As the lottery representative of the United States Olympic & Paralympic Properties (USOPP), EQL Games is proud to help power the road to LA28 by supporting Team USA through innovative, compliant, and socially responsible lottery collaborations.

The USOPP oversees all commercial aspects of both Team USA and the LA28 Games. Through its unique model, receiving no federal funding for athlete training, Team USA relies heavily on partnerships, sponsorships, and licensed initiatives to ensure athletes have the resources they need to compete and win on the world stage.

Powering Possibility Through Lotteries

Through its relationship with Team USA/LA28, EQL Games is offering lotteries impactful products and second chance prizing that generate critical funding for lotteries’ causes while engaging fans in a meaningful way. By connecting lottery players directly to the mission of supporting America’s athletes, EQL Games helps transform everyday participation into tangible impact.

“Following the incredible performances we witnessed in Milan, there’s a renewed sense of pride and momentum surrounding Team USA,” said Brad Cummings, CEO of EQL Games. “We are now focusing our energies on the LA28 games where lotteries have a unique opportunity to rally communities across the country. Every ticket sold isn’t just a chance to win – it’s a chance to support the athletes who represent the very best of America on the world stage.”

For LA28, EQL Games can offer lotteries:

– Team USA and LA28 marks and logos for use on all lottery products

– Second chance prizes of trips to the LA28 Olympics, including airfare, hotel, meals and tickets to events

– LA28 Summer Olympics and Team USA merchandise for prizing

Building Toward a Home Games Moment

The 2028 Olympic and Paralympic Games in Los Angeles represent a historic homecoming for Team USA. With competition returning to American soil for the first Summer Games since Atlanta in 1996, engagement is expected to reach unprecedented levels. EQL Games is working with lottery partners now to develop programs that will maximize revenue in the lead-up to 2028.

For more information about EQL Games and the opportunities available to lotteries for Team USA and the LA 2028 Games, contact Jim Acton at jim@eqlgames.com.

About EQL Games

Headquartered in Louisville, KY, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL Games is creating next-level solutions that engage, excite and inspire lotteries and players in the U.S. and around the world. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparallelled entertainment while supporting the growth of lottery partners and enhancing player experiences. We also represent Team USA/LA28, U.S. Soccer and the Harlem Globetrotters in the lottery industry.

For more information visit www.eqlgames.com.

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LOUISVILLE, KY – December 10, 2025 – EQL Games is proud to announce a new studio partnership with Lottoplay, a premier content provider in the iLottery market. This partnership brings EQL Games decades of online gaming experience from Founder and CEO Hili Shakked, former Managing Director of Neogames Studio, the largest provider of Digital Instant Games in America.

Shakked first made his mark in online gaming by leading 888poker’s strategic transformation, resulting in the company becoming the second-largest online poker operator through major strategic, product and marketing innovations. He later joined Neogames, where he oversaw some of the highest-grossing eInstant titles in U.S. iLottery history, including The Lamp, The Magician and Big Crush.

“The level of iLottery expertise and leadership Lottoplay will bring to our portfolio is unmatched,” said Brad Cummings, Founder and CEO of EQL Games. “The decades of industry-leading innovation provided by Hili and his team and their bold vision for the future of iLottery made this partnership an easy decision. Our iLottery Marketplace is better for counting Lottoplay as one of its premiere studios.”

Shakked is a two-time Gaming Intelligence Hot 50 winner and recipient of the 2023 EGR North America Best New Game award. After leaving Neogames, he founded Lottoplay to build a new generation of top-quality, innovative digital instant games.

“During my sabbatical after leaving Neogames, I spent hundreds of hours exploring games from around the world and across adjacent industries, conducting the kind of deep research that is nearly impossible while running a demanding operation,” said Shakked. “This work produced a substantial pipeline of innovations that Lottoplay will introduce to the iLottery market over time, pushing the boundaries of what digital instant games can offer and advancing the category across every domain. Joining forces with EQL allows us to bring that vision to a broader audience while benefiting from their technical strength, lottery-first philosophy, and unmatched ability to connect premium studios with forward-thinking lottery partners.”

With this partnership, EQL will integrate Lottoplay’s growing catalog of high-performing eInstant titles into its expanding aggregation network, giving lotteries across North America access to a new wave of premium digital content. The collaboration further solidifies EQL’s position as the most diverse and innovative content aggregator in the global lottery market. With the iLottery Marketplace, lotteries can expect new game launches, expanded product variety and increased opportunities to tap into digital-first player segments.

For more information about EQL Games and its partnership with Lottoplay, contact Jim Acton at jim@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA/LA28, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com

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BALTIMORE (December 3, 2025) – The Maryland Lottery is releasing a slam dunk for lottery players and basketball fans alike this winter with the launch of its new $2 Harlem Globetrotters scratch ticket. The ticket launches on December 5 and will be available at Maryland Lottery retailers across the state.

Released on the eve of the team’s 100th Year celebration in 2026, the new tickets feature vintage Harlem Globetrotters designs, including the iconic basketball spinning on a finger, and the chance to win prizes, both instantly and through a second-chance promotion.

“We’re thrilled to bring the excitement of the Harlem Globetrotters to Maryland Lottery players, especially as the team kicks off their 100th year in 2026,” said John Martin, Director of the Maryland Lottery. “These tickets combine the fun of scratch-off games with a beloved entertainment brand that continues to create lifelong memories for America’s families.”

In addition to instant cash wins, players can enter non-winning tickets into the Harlem Globetrotters Promotion through My Lottery Rewards, the lottery’s Second Chance program, for a chance to win additional prizes. Thirty Maryland Lottery winners will each receive VIP ticket packages to a Harlem Globetrotters game at The Chesapeake Employers Insurance Arena in Baltimore. The packages include two tickets, food and beverage, and Globetrotter merchandise.

The Harlem Globetrotters $2 ticket is provided to the Lottery under license by EQL Games. “Next year marks 100 years of the Globetrotters being synonymous with fun and entertainment, two of the biggest reasons people play the lottery,” said Brad Cummings, CEO of EQL Games. “We are honored to kick off this nostalgic brand with the Maryland Lottery, bringing the Globetrotters to life through the lottery’s scratch ticket program. Players will have the best of both worlds – a chance to win money and the opportunity to see the Globetrotters.”

One lucky grand prize winner will get a Premium VIP package which includes seats next to players on the bench, an exclusive Globetrotters merchandise package, and a post-game meet and greet and photo-op.

For more information about the Maryland Lottery and the Harlem Globetrotters instant ticket, visit mdlottery.com.

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LOUISVILLE, KY – Oct. 21, 2025 – EQL Games is pleased to announce its newest studio partnership with Decoy Interactive, marking its 25^th studio addition to the iLottery Marketplace. Decoy Interactive, a company specializing in casual video games and innovative tech, prioritizes high quality graphics, animations and innovative mechanics.

Founded by two brothers Ahmed and Khalil Abdullah in Boston, Decoy Interactive was created to bring innovation to a variety to tech sectors built on over a decade of experience in video games and many more years of imagination. Their casual gaming experience has earned them multiple awards, recognition by multiple industry leaders and releasing video games across major console platforms such as Nintendo Switch, PlayStation and Xbox.

EQL has made a point of actively seeking out content and partnerships beyond the traditional iLottery space.

“Introducing this top shelf casual gaming studio into the lottery industry is exactly the kind of innovation I want people to expect from our iLottery Marketplace,” said Brad Cummings, Founder and CEO of EQL Games. “For this first to also be our 25th studio makes partnering with Decoy an even greater milestone. We’re proud to be associated with this team of talented game designers and excited to continue redefining what an iLottery game can be.”

Brothers Ahmed and Khalil are proud to be pioneers in the gaming industry, paving the way for other Black-owned business operators in the space. Committed to representation and community growth, they actively mentor young professionals looking for a way into the career sector. Their experience includes a multi-platform online video game “Swimsanity” which made waves as a 4-player underwater shooter game filled with competitive and cooperative game modes.

“Over the last decade, video game engine technologies have made big advancements on bringing high quality graphics and animations to all computer and mobile devices. We feel there’s an opportunity to innovate the digital lottery space by leveraging these technologies by integrating game design paradigms that drive the massively popular casual gaming mobile space. With a shared vision and excitement, we couldn’t have asked for a better partner than EQL Games to launch games globally in the iLottery space.” said Ahmed Abdullah, Co-Founder and CEO of Decoy Interactive.

With this partnership, EQL Games continues to provide a game marketplace for its lotteries that makes the most exciting, top of the line gaming content readily available for players worldwide. Games from Decoy Interactive will be available through the iLottery Marketplace for lotteries globally in 2026.

For more information about EQL Games and its recent partnership with Decoy Interactive, contact Jim Acton at jim@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, we’re shaping the future of the lottery.

About Decoy Interactive: Based out of Massachusetts, Decoy Interactive, LLC is a software development company focused on building innovative tech, platforms and games across the many sectors of technology.

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LOUISVILLE, KY – Sep. 3, 2025 – EQL Games is proud to announce the addition of Games Global, an iGaming industry content powerhouse, to its expanding iLottery Marketplace. Through this strategic partnership, Games Global brings the experience of developing a highly successful portfolio of more than 1,300 game titles to the lottery sector for the first time and has already commenced on a suite of products specifically built for iLotteries.

Games Global operates a network of over 40 in-house studios around the world, offering everything from branded titles to progressive jackpots, crash games, and scratch card titles. By offering their games through the EQL iLottery Marketplace, the most comprehensive and flexible content package ever provided by a single content provider will now be available to the lottery industry.

“When looking for studio partners, we’re always seeking the most advanced and creative groups in the gaming world,” said Brad Cummings, Founder and CEO of EQL Games. “When Games Global approached us about entering the lottery space, we jumped at the opportunity to enhance our business but more importantly, to continue giving our lottery partners the best content options in the world. Their scale, experience, and quality make them a powerful addition to our iLottery Marketplace.”

Founded in 2022, Games Global has quickly become known for innovation and creative excellence in iGaming. This partnership with EQL Games marks the company’s entry into the Lottery industry, unlocking new audiences and opportunities.

Mark MacCombie, Executive Vice President for New Business and Strategic Investments, added: “Games Global is excited to invest the extensive capabilities and gaming DNA of our company into the Lottery industry.  We are very pleased to have EQL as an experienced content distribution partner with multiple iLottery platform integrations already established. We have strong Lottery industry experience in our senior leadership team and a companywide passion to make outstanding games for all our customers.”

EQL Games’ iLottery Marketplace now includes content from 24 studios, giving lotteries access to a diverse and continuously expanding catalog of games designed to attract new players and keep them entertained. This partnership strengthens the EQL’s mission to be the premier source of innovative, high-performing lottery content for players across the world.

Titles from Games Global will roll out in lotteries this fall, marking yet another major step forward in the expansion of iLottery content and further positioning EQL’s Marketplace as a leading destination for world-class gaming offerings.

For more information about EQL Games and its partnership with Games Global, contact Jim Acton at jim@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters.

For more information visit www.eqlgames.com.

About Games Global: Games Global is a leading developer, distributor and marketer of innovative online, casino-style gaming (“iGaming”) content and integrated business-to-business solutions to iGaming operators in regulated markets globally. Games Global has one of the largest networks of exclusive iGaming content studios, and its 42 in-house and partnered studios have developed more than 1,400 proprietary games over the past 20 years. With a market leading offering including slot games, table games, video poker, video bingo, progressive jackpots, game show games, crash games and live casino games, Games Global is a key content provider to iGaming operators, supporting the rapid growth of iGaming in regulated markets.

Visit www.gamesglobal.com to learn more.

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As consumer behavior moves online, lotteries are beginning to adapt, expanding into iLottery offerings to stay relevant. Since 2019, iLottery sales have grown over 6x, surpassing $13B in 2025 alone. This digital shift presents a massive opportunity for gaming studios to bring higher-quality, more engaging content to the lottery experience.

Meanwhile, game developers are hungry to tap into new revenue streams and have the creativity and technical capabilities to deliver high-quality content at scale. Despite this, legacy gaming vendors gatekeep access to these state-run lotteries, making it challenging for new players to enter the market.

EQL’s Approach

Enter EQL Games, the connective layer between next-generation game studios and lottery systems seeking to engage an increasingly digital consumer base. As the first true aggregator in the iLottery space, EQL simplifies the complex process of working with state-run lotteries, handling everything from game delivery to ongoing support. This makes it easy for lotteries to launch high-quality, interactive content like digital scratchers and puzzle games without adding operational burden.

With a global catalog of studio-built games, custom development capabilities, and 20+ third-party studios ready to go, EQL helps lotteries scale content quickly and efficiently. The Company debuted industry-first formats like tapper games, gravity-style mechanics, and Miner Jack, the first puzzle-based title.

In addition to aggregating third-party content, EQL builds original games and manages licensed IP for organizations like Team USA and U.S. Soccer, helping lotteries launch faster and capture the attention of modern players.

EQL’s true insight goes beyond content. In a relationship and reputation-driven industry, founder Brad Cummings has consistently outmaneuvered larger incumbents to win marquee contracts, enabling state lotteries to rapidly launch engaging, compliant games without the long lead times and limitations of legacy systems. The company already has a strong foothold in the U.S., powering games for the Michigan, Virginia, and Washington D.C. lotteries, and is in active discussions with several additional states.

Internationally, EQL plays a pivotal role for lotteries in the United Arab Emirates and Peru. Over the next year, it plans to launch dozens of new games and expand into Europe, further solidifying its position as a global leader in digital lottery infrastructure.

Bullpen’s Partnership with EQL

“Lottery is one of the most widely played games in the world, yet it’s been historically underserved when it comes to innovation,” says Paul Martino, General Partner at Bullpen Capital. “EQL Games is bringing modern infrastructure and content to a massive, regulated market—and doing so with a deep understanding of what government partners and players want. We believe they’re positioned to be the backbone of digital lottery.”

“This investment from Bullpen Capital is a major validation of our mission,” said Brad Cummings, CEO of EQL Games. “We’re excited to have a partner who’s been at the vanguard of regulated markets and gaming. With Bullpen’s help, we’re going to help lotteries with innovation and growth, especially on the digital side of the business.”

To learn more about Bullpen, visit their website.

About Bullpen: At Bullpen, we’ve built our reputation by backing post-seed startups that others tend to overlook — whether it’s because they’re in an unfashionable sector, based outside the usual hubs, or led by founders outside the traditional networks. If you’d like to chat, please reach out to investment-team@bullpencap.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com.

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LOUISVILLE, KY – August 11, 2025 – EQL Games recently announced the release of a proprietary eInstant game centered around the iconic Detroit Lions NFL brand. This game was commissioned by leading iLottery operator, Michigan State Lottery, in March of this year after reviewing presentations from vendors across the industry.

Detroit Lions End Zone Rush marks another Tier 1 original title out of EQL Labs, the proprietary game division of EQL Games. This follows on the success of a previous hit utilizing branded assets from the Detroit Tigers which was released in April by way of Detroit Tigers Grand Slam.

Building on the widely popular cluster match mechanic, this title puts players in the action with a unique football infused game play style. Players seek to win offensive football player tiles that move the ball toward the end zone for big wins. Bringing the dynamic of the real-life game of football into the eInstant space is just one way EQL Labs is evolving the iLottery content industry, notably with a suite of games they are calling “Tumbler+”.

“At EQL Games, we believe lotteries and their players deserve new, exciting content that competes with the best digital experiences in lottery and beyond,” said EQL Games Founder and CEO Brad Cummings. “The Michigan Lottery’s Detroit Lions Game is another opportunity to bring Michigan players a platform with cutting-edge games unique to Michigan player interests. End Zone Rush offers Detroit Lions fans a game using the marks and logos of their favorite football team and enjoy real football mechanics to win big.”

“I am thrilled to partner with EQL to launch the Detroit Lions End Zone Rush online game,” said Michigan Lottery Commissioner Suzanna Shkreli. “Working with EQL allows us to bring innovative and exciting games to Michiganders while supporting public education in communities throughout the state.”

The Tumbler+ model features an evolved “lock and key” mechanic, where players must unlock playable actions by matching specific symbols–quarterbacks and wide receivers in this case. Additions like running backs and defenders introduce NFL play dynamics, with exciting offensive and defensive strategies built into every reveal.

“We wanted to continue our success of EQL Labs launches for Michigan Lottery by featuring another original concept that captures what players love about iLottery, and what fans love about football,” said VP of Product Shaun Rebello. “The opportunity to offer a Detroit Lions game provided exciting design choices, which truly capture the spirit of the franchise.”

The Lions game follows the launch of EQL Games’ first three titles with Michigan, Pool of Prosperity, Drop It and Detroit Tigers Grand Slam. More games are planned for launch in the coming months.

For more information about the EQL Games and Michigan Lottery partnership, contact Taylor Bengtson at taylor@eqlgames.com or Jacob Harris at HarrisJ24@michigan.gov.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com.

About Michigan Lottery: About 97 cents of every dollar spent on Michigan Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players, and commissions to vendors and retailers. Preliminary results show in the 2024 fiscal year, the Lottery provided more than $1.2 billion for Michigan’s public schools, its sixth contribution of more than $1 billion. Since it began in 1972, the Lottery has contributed nearly $30 billion to support public education in Michigan. For additional information, follow the Michigan Lottery on Facebook, Instagram, X and online at www.michiganlottery.com.

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LOUISVILLE, KY – JULY 8, 2025 – EQL Games announced today that it has signed a new game development partner: Chance Lottery. The collaboration reflects EQL’s commitment to helping innovative developers find a path to the broader lottery industry.

Chance Lottery is the creator of a new digital lottery format featuring always-on, time-based raffle games. These raffles run automatically and continuously, giving players the chance to jump into a drawing whenever they want. The concept is simple and easily accessible, designed for today’s on-demand digital gaming preferences.

“From the moment I was introduced to the Chance Lottery team, I felt a genuine connection to their story and was impressed by the determination and innovation they have shown in bringing their vision to life,” said Brad Cummings, Founder and CEO of EQL Games. “Now with the backing of industry investors and key stakeholders, it was clear this is a partnership aligned with our mission. We look forward to exploring their time-based gaming concept in the lottery space and supporting their progress.”

Founded as a single-product company with its flagship horse racing concept in 2010, EQL Games has grown into a multifaceted industry leader, serving as an original game studio, third-party content aggregator, and boutique licensor. This new partnership underscores EQL’s commitment to fostering emerging lottery innovation and supporting forward-thinking startups similar to its own journey.

“We believe the future of lottery lies in constant, real-time engagement, and EQL has proven they’re on the pulse of where this industry is headed,” said Benjamin Brown, Chairman and Founder at Chance Lottery. “EQL’s ability to spot and support next-generation formats is exactly what drew us to them. This partnership gives us the chance to bring our proprietary time-based games to life in a way that feels truly aligned with how players engage today.”

Chance Lottery is redefining how players connect with lottery games by introducing a system that’s always active and intuitively tied to time. Built for the pace of modern life, their format invites participation at any moment, making lottery play more fluid, flexible, and engaging than ever before.

This partnership is another step in EQL Games’ mission to bring fresh thinking to the lottery space. By elevating original game concepts, collaborating with emerging developers, and helping reimagine how players interact with games in a digital-led world, EQL continues to support the advancement of lottery entertainment in all areas.

For more information about EQL Games and its partnership with The Chance Lottery, contact Taylor Bengtson at taylor@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com

About Chance Lottery: Based in New York, Chance Lottery is pioneering a new era of lottery entertainment with the world’s first mobile-native, time-based lottery format powered by the proprietary “Hex-Perpetual” engine.

Led by Founder and Chairman Benjamin Brown, Principal Consultant Morrie Brown, and seasoned advisor Howard Butterman, Chance Lottery combines bold innovation with deep industry insight. Designed for the pace of modern life, Chance Lottery is redefining the future of the game—one moment at a time.

Inquiries: morriebrown@hex-perpetual.com

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Detroit Tigers Grand Slam marks a major milestone for EQL Labs, showcasing the studio’s ability to create licensed digital games that combine sports, entertainment, and lottery innovation. Detroit Tigers Grand Slam takes the tried-and-true tumbler mechanic to a whole new level. Players aim for the bleachers with the Longball! bonus game, keeping their eyes peeled as their teammate is at bat – he’s known to turn losing results into winners!

“This game is a great example of how we can blend the excitement around our home-state teams with the excitement of iLottery games,” said Suzanna Shkreli Michigan Lottery Commissioner. “We’re always looking for ways to deliver new and exciting content to our players, and Detroit Tigers Grand Slam hits it out of the park.”

The game was developed exclusively by EQL Labs, reflecting EQL Games’ continued investment in original content that leverages high-profile licenses and appeals to a wide audience of digital lottery players. Launched just a little over a month ago, the game has already sparked over 5 million rounds of play among Michigan Lottery customers.

“The launch of Detroit Tigers Grand Slam is more than just a game release. It’s the official launch of EQL Labs, our in-house studio dedicated to crafting unique, one-of-a-kind games for the digital lottery space,” said Brad Cummings, Founder and CEO of EQL Games. “This game reflects our commitment to innovation and marks the beginning of a new chapter where we control both the creative vision and the execution. We’re proud to partner with the Michigan Lottery and the Detroit Tigers to bring a bespoke game to players in Michigan.”

Detroit Tigers Grand Slam is available for play on the Michigan Lottery’s digital platform.

For more information about EQL Games or EQL Labs, contact Taylor Bengtson at taylor@eqlgames.com.

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, we’re shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of our Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, the governing body for U.S. Olympic athletes which was featured in multiple lottery markets across the country in 2024.

About Michigan Lottery: About 97 cents of every dollar spent on Michigan Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players, and commissions to vendors and retailers. Preliminary results show in the 2024 fiscal year, the Lottery provided more than $1.2 billion for Michigan’s public schools, its sixth contribution of more than $1 billion. Since it began in 1972, the Lottery has contributed nearly $30 billion to support public education in Michigan. For additional information, follow the Michigan Lottery on Facebook, Instagram, X and online at www.michiganlottery.com

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Kicking off this exciting partnership, The UAE Lottery launched two new interactive games, Marble Run and Lucky Lagoon, both developed by Random State, an EQL Games studio partner. These fresh, engaging games are set to bring a new level of excitement to The UAE’s lottery platform, offering players more opportunities to win big.

Marble Run is a fast-paced, interactive game where players select one of five racing balls and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50. As the marbles race down a dynamic track, they encounter obstacles with multipliers, which can increase or decrease the final prize. Players win by finishing in 1st, 2nd, or 3rd place, with rewards up to AED 1,000,000, depending on their final position and multiplier effects.

Lucky Lagoon offers an immersive and rewarding underwater adventure. Players select from six ticket prices (AED 5, 10, 20, 30, 40, or 50) and search for pairs of fish hidden in fish eggs. Players win by uncovering prizes in chests, and the ultimate prize is unlocked by matching all pairs of fish across three areas to reach the sunken pirate ship. With 23 prize tiers, Lucky Lagoon offers prizes up to AED 1,250,000.

Both games introduce engaging experiences with exciting prize opportunities and unique gameplay mechanics. These new additions enhance the overall player experience on The UAE Lottery platform, now available at www.theuaelottery.ae.

“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games Founder & CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”

Under this agreement, EQL Games will deliver products from its existing portfolio of games and will also provide any third-party products requested by The Game LLC. This multi-year deal ensures a consistent partnership as the platform grows. In addition to supplying world-class content, EQL Games will work with The Game LLC to identify the best product fit for The UAE Lottery’s growing base of players.

“When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”

The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. Committed to enhancing the entertainment landscape in the UAE, The UAE Lottery focuses on enriching the player experience, implementing robust responsible gaming measures, and delivering socially responsible initiatives. 

For more information about EQL Games and its partnership with The UAE Lottery, especially game studios wanting to be a part of this exciting lottery launch, contact Brad Cummings at brad@eqlgames.com. 

For more information, please contact: 

TrailRunner International 

Thegame@Trailrunnerint.com

Follow The UAE Lottery:

@theuaelottery

About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters. For more information visit www.eqlgames.com 

About The UAE Lottery:

The UAE Lottery is the United Arab Emirates’ first and only federally licensed lottery and the first of its kind in the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA), and operated by The Game LLC (The Game). The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE.

As the operational entity behind The UAE Lottery, The Game adheres to the GCGRA’s directives, regulations, and technical standards. Only residents aged 18 and above are permitted to participate. For more information, please visit: www.theuaelottery.ae.

About The Game L.L.C.:

The Game LLC is an innovative entertainment company, and part of the Momentum Group in Abu Dhabi focused on redefining the UAE’s commercial gaming industry. Appointed in July 2024 as the official licensed operator of The UAE Lottery, The Game specializes in developing and operating lottery games and culturally relevant gaming products, while promoting safe and responsible gaming experiences designed to excite and entertain participants in the UAE. 

For more information, please visit: www.thegamellc.ae.

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